Creative strategy · New York / Tel Aviv

Everyone looks the same. Try something else.

Meta & Wix & monday.com & Lemonade & Payoneer & Elementor & HoneyBook & Lusha & Mobileye & 140 more &

Most marketing is afraid. So it says innovative end-to-end solutions and nobody remembers a word.

I find the advantage your company is sitting on. Then I make it impossible to miss.

Creative strategy, positioning, branding and messaging. For 150+ companies, from three people and a deck to monday.com.

Book a free intro call →
30 minutes. No deck. Just the problem.
Jonathan framing the camera with his hands First, I frame it.
What I do

It starts with one honest room.

Every project opens with a Creative Strategic Sprint. The people who decide, in one room. We name the problem nobody's saying and leave with a plan.

01

Brand & positioning

Your value, your standpoint, your message. Said so a stranger gets it.

Took Onebeat into the US. BioMilk onto NASDAQ.
02

Always-On Creative

A creative strategist on call, without the full-time hire. Campaigns, launches, and the weird idea nobody else would pitch.

03

Digital strategy

Use the advantages you already have online. Measure what moves. Drop what doesn't.

04

Lectures & workshops

Storytelling and creative problem solving for your team. Kaltura, Payoneer, HESEG and more.

Jonathan photographed from above on a street, a Pocky stick in his mouth It's Pocky. Look twice.
Who is this guy

Hi, I'm Jonathan.

Nine years. 150+ companies. A lot of rooms where everyone knew the answer and nobody wanted to say it first.

That's usually the whole job. I say it first. I'm the opposite hire.

I also lecture on storytelling, and post about it on LinkedIn more than is healthy.

Can't wait for a call? Run my method tonight.

Try the Story Session →
Jonathan provided us with a unique perspective on our company's value to our customers after just half an hour.
Chen Guter · CMO, Lusha
Using Jonathan's unique messaging and positioning we penetrated the US market.
Avihai Shnabel · CEO, Onebeat
It was clear that he saw the world in a very different way.
Ilya Spitalnik · Founder & CEO, Powtoon
Your move

Ready when you are.

Bring the messy version of the problem. That's the useful one. 30 minutes, no deck.

Book a free intro call → or email jonathan@somethingel.se